Saturday, 1 October 2016

The Noble feature on the Xperience with Maryam Elisha, as she talks about the future of Rikaotobyme

“We hope that sometime very soon in the nearest future to be able to stand side by side, shoulder to shoulder with some of the best brand names in the business; the likes of Roberto Cavalli, Giorgio Armani, Christian Dior, Valentino and such likes.‎"


Rikaoto by Me is an international proudly made in Nigeria brand, owned by stupendous gorgeous, ex-beauty queen, Maryam Elisha. Maryam is the former Miss Valentine 2007, she had always been fascinated by fashion and styling.

What began as a fascination then, later blossomed into a passion while she was at the University of Lagos, where she studied English Language. Her Label which was named after her, Rikaoto, which means “fruitful”. So by extention 

Rikaoto by Me simply refers to a “fruitful me”. Being a beauty queen pushed her further into the limelight and her craft as well . As a matter of fact It was the little cash she gathered from pageantry that she raised capital to kick off her business proper. It was never easy, things where going back and forth initially for Rikaotobyme.

There were times she thought of shutting down. According to her " I felt fashion designing was just about me drawing the sketches and giving my Tailors to bring it to live, it was not what I thought at all, most times I have to cut the clothes myself, fix the stones myself, I have to deal with the clients to make we get their taste of style, I have to manage employees and so forth!". At a point to further enhance her skills, she enrolled at the New Jersey School of Fashion, to further understand the concept of fashion.

All these have made her built a successful brand. She made good use of social media marketing, giving her clothes a Finite touch that keep clients asking for more. It’s about positive vibes. It’s like seeing the future from present. She visualised an International brand coming out from Nigeria and being Africa did not compromise the standards.

She talked about the future saying “We hope that sometime very soon in the nearest future to be able to stand side by side, shoulder to shoulder with some of the best brand names in the business; the likes of Roberto Cavalli, Giorgio Armani, Christian Dior, Valentino and such likes. And “Who says dream don’t come true”, especially if one has the passion, skills and opportunity to achieve it.

Well Rikaoto by me designs is known for clean lines and unapologetic feminity. They believe that the female form is a work of art-beautiful and structured that must be well accentuated, that a good designer help show off the wearers best features. They work using the best of fabrics and materials to create wearable works of art.

Rikaoto by me is timed Africans best couture line.
And we are proud to tell their story....

1 comment:

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