Saturday, 8 April 2017

Facebook 'Tiffery' : GoFundMe The 'Unnoticed' New Victim

It's not unusual for brands to 'tiff' concepts or ideas from their competitors. Facebook is beginning to prove itself as the 'Baba' in this kinda game and there seem to be no stopping Zuckerberg and his team.

' order to stay on top of its game, this is how Facebook copes, it ensures that all the latest and greatest features of other competitors are available on Facebook'. Maja Stevanovich, SVP of content strategy at Mungo Creative Group.   

Facebook 'copycatability' was remarkable when they introduced the hashtags to Facebook. We all know the hashtags is a twitter idea. The hashtag wasn't exactly a success on Facebook, but then it worked fine. Because Facebook is advantaged to have enormous usership which is at over 1.8 billion active daily users presently. With that much usership, regardless of how failed an idea is on Facebook, some measure of success would be recorded.   

Recently, Facebook 'aff tiff' snapchat main idea, which has been integrated into all Facebook owned social media networks - Facebook, Instagram, Messenger, WhatsApp. The whole world is busy trying to adapt to the snapchat feature on Facebook, Messenger, Instagram and WhatsApp, while digital marketers are trying to figure out how to use this new feature for effective advertising, and marketing that another Facebook 'tiffery' is almost unnoticed.   

Facebook, last week announced the new 'Personal Fundraiser' feature. This new feature is a clone of GoFundMe, a popular crowd funding website, that allows people raise money for various personal causes. The new feature according to Facebook would allow users raise money through Facebook. Though, for now, funds can only be raised for six causes - education expenses; medical bills; medical procedures for pets; public crises relief; personal emergencies like accident or fire; and costs related to the death of a loved one.   

Remember, last year, GoFundMe was used to raise money for the victims of the Pulse nightclub shooting in Orlando. Some users were also helped to raise funds to cover travel and expenses relating to the Olympics in Rio De Janeiro.

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